What is e- business - Free Essay Example

Chapter1. 1.1 What is E- Business? Electronic Business is very simple the meaning to any reader that Business taking place electronically. E-Business which we are benefiting from has gone through many stages of maturity. One of main reason to choose this topic is that to see how organisation either switching their business to E-Commerce or starting solely only online business. No doubt there are many advantages but its note free of limitations. 1.2 Purpose of Report: There are many Organisations to consider in my report but I am choosing ASOS (As seen on Screen). ASOS is the United Kingdoms one of largest online-only fashion and Beauty store. The purpose to consider this organisation is to highlight in detail how ASOS using E-commerce Technology captured significant market share and Market Reputation. ASOS has targeted the people of age group 16-34, catering to both genders. I would like to focus how they formulated their E-Commerce strategy and how they have chosen a specific age group to Target their business to. ASOS has spent lots of money on Research and Developments. I would like to mention here very recent Example of their Advertising campaign in UK.I have seen in many places specially on Bus stops where they are advertising to give chance to every   individual to visit their website and upload your picture to participate in street style competition. I would also like to consider how their financial position has been significantly increased and showed positive sign of further progress in this Recovery Economic cycle. They also launched US, French and German specific language website which is another addition to their enhanced performance. I will also focus on their statement of core purpose Our core purpose is to inspire and power your fashion discovery; without an internal brand and strong people strategy we would not be able to live up to that promise. www.asos.com https://www.networksolutions.com/education/what-is-ecommerce/ Scope of the report: Here, I will discuss how still ASOS is achieving its target and maintaining its consistency in performance. The scope also included to focus on Business to Business(B2B) and Business to Consumer(B2C).The issues to be covered regarding birth of ASOS then how it has been built to reach at this stage, Development in progress, expanding abroad, organising events and their passion for more innovation. The report will also analyse Financial and Non Financial Ratios to reflect their position. Graphical Demonstration is also part of it. Key Results: Research of journals and ASOS financial statements shows the following split of its Fashion category: Women swear Clothing : 56% Womenswear Non-Clothing : 16% Menswear : 20% Beauty/Outlet/Kids : 8% There is significant growth in International markets, now ASOS is shipping to 167 countries. International sales has been increased by 95% in 2009-2010.In 2004/05, Uk sales was   94% and International sale was   6 %,   but in 2009/10, UK sales was 75% and International sales was 25%.It shows how ASOS has expanded all over the world by using its own brands and other existing brands. Currently, trading result has been issued at ASOS website and CEO, Nick Robertson has reported another successful year including highlights for the 2010/2011, Retails sales has been increased 58% on year (UK +24% and International +144 %). As Internationaly becoming an increasingly significant part of   ASOS future, Nick Robertson pleased to see International sales mix exceed that of the UK for the first time, accounting for 52% of retail sales.   https://www.asosplc.com/Doc/pdf/Announcements/Q4_Trading_Update_FINAL.pdf www.asos.com https://www.asosplc.com/Investors/Financials/Annual_~_Interim_Results/JQueryTabs.aspx?id=45 https://www.asosplc.com/Doc/pdf/Announcements/Q4_Trading_Update_FINAL.pdf www.asos.com https://www.asosplc.com/Investors/Financials/Annual_~_Interim_Results/JQueryTabs.aspx?id=45 Summary findings: The research finding shows a continuous growth in the financial and Market growth of the Organisation which is due to its strong E-Commerce bases Business Strategies. As ASOS is only online fashion retail store and up to 2010, 3 website in USA, France and Germany in their languages has been launched. It is E-Commerce who makes it not that hard to get access to one of the largest Economies otherwise it would have been quite costly to enter into larger fashion Markets such as of France and USA.Where physical presence in the form of Retail stores would have been quite challenging Financial and taking in context the strong competitors already present there. How greatly cost effective it is for ASOS, because they have Debt free financing. ASOS is one of those organisation where E-Commerce has played a vital role which are now Multimillion  £ organisation which are experiencing rapid growth due to E-Commerce base business. Chapter 2. Introduction. People thinke-commerceis just people browsing, but theres more to it than that. More and more people are using programs and agents to shop for the best deal, and thats how theyre going to be getting to your site. ~Tim Berners-Lee(June 08, 1955 ) Impact of an E-commerce on an Organisation plays a vital role on any Organisation, which has culture of Adopting this Approach and has Management to cope with approach, when most of the businesses now considering adopting this approach to enhance their performance and considering cost benefit analysis. I have chosen this topic because I mostly use E-Commerce websites and mostly read journals and Articles regarding organisations launching E-Commerce in their businesses. I strongly believe how E-commerce can cut down cost in any organisation. Many Businesses started to shift from Real time Market to Digital Market. https://www.instantshift.com/2010/03/26/the-history-of-online-shopping-in-nutshell/ E-commerce can be described as: the sharing business information, maintaining business relationships and conducting business transactions by means of telecommunications networks where business transactions take place via telecommunications networks, especially the Internet describes the buying and selling of products, services and information via computer networks including the Internet the conduct of a à ¯Ã‚ ¬?nancial transaction by electronic means Since transactions go through the Internet and the Web, the terms I-commerce (Internet commerce), icommerce and even Web-commerce have been suggested but are now very rarely used. It goes unnoticed that E-Commerce and its underlying technology is around us since almost   4 decades. The term e-commerce was originated   to describe the process of doing   business transactions electronically using technology from the Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These technologies, emerged in late 1970s, usually allowed many organisations   to share information among themselves, typically in the form of electronic purchase orders and invoices. EDI and EFT were theenabling technologiesthat laid the groundwork for what we now know as e-commerce. The Boston Computer Exchange, a marketplace for used computer equipment started in 1982, was one of the first known examples of e-commerce. Then it was in all 1980s when we have seen proliferation of these plastic cards, ATM machines and Phone banking, which was next step in evolution of   E-Commerce. In early 1990s, e-commerce has started to include other enterpri se Resource planning (ERP), Data Warehousing and Data mining. https://www.asos.com/infopages/pgeaboutus.aspx https://sellitontheweb.com/blog/history-of-e-commerce/ https://www.sxccal.edu/msccs/ecommerce1.pdf https://www.retail-week.com/careers/etail-power-list-2010/01-nick-robertson/5019098.article The world of E-Business. The word commerce and Business doesnt have much difference. Instead it wont be wrong to say that e-commerce is a part of e-business.   Electronic business transactions involves money are E-Commerce activities. when we talk about E-Business, it means have think broadly as E-Business doesnt mean that it is Buying and selling goods   and accepting only credit cards. What about Customer, Marketing, Procurement? This is where E-Business broadly focussed on. Figure 1 is clearly a perfect demonstration of E-commerce and E-Business. https://www.ebusinessprogrammers.com/ebusiness/ecommerce_and_ebusiness.asp As with e-commerce, e-business (electronic business) also has a number of different deà ¯Ã‚ ¬?nitions and is used in a number of different contexts. One of the à ¯Ã‚ ¬?rst to use the term was IBM, in October 1997, when it launched a campaign built around e-business. Today, major Organisations are rethinking their businesses to switch through internet and its new culture and capabilities and this is what some see as e-business. E-business is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. Who is ASOS? ASOS has been established in June 2000 by CEO Nick Robertson. As Nick Robertson is Entrepreneur, he started ASOS with only 3 Employees and after 10 years, he has over 1000 Employees. Nick Robertson has started with step to step approach to capture market share. ASOS has been started in June 2000 and he submitted ASOS PLC holdings to AIM on London stock Exchange. ASOS has launched branded fashions good and then in 2004   first launched its own label product for women, then ASOS has launched ASOS Beauty in 2005 and with this consistent approach, ASOS was the first UK online store to Launch Catwalk in 2006, then ASOS own label for Men has been launched in 2007 and their performance doesnt stopped even in Recession and up to now, ASOS has their website in American, German and French Languages. ASOS has also launched ASOS Little which caters for babies for up to 24 months and Boys and girls from 2-8 years. It includes all High Fashion brands like Diesel, Tommy Hilfiger, Miss sixty and True Religion. ASOS also launched its own Magazine, Facebook page and in final Quarter of 2010, had launched three international stores, ASOS USA, ASOS France, and ASOS Germany. ASOS Mobile has been launched In October 2010, which has been designed works through all devices like Blackberry, Android, Symbian and I Phone Operating systems. https://www.asos.com/infopages/pgeaboutus.aspx ASOS and E-Business: ASOS is one of the Largest Online Retail only, catering to the Fashion Retail sector specifically in UK and Great share in International market. They share some really Interesting Results for year 31st March,2010 which clearly shows the Profits they have reaped by adopting E-Commerce as their primary Business   Strategy. The company has gained rapid growth in the retail industry in a matter of few years. Limitation of E-Business: E-Business is not free of limitations as there are areas where any organisation has to be competent and keeps spending to improve what customer demands. In E-Business, Confidentiality and privacy is always key issue which could lead to distrust and hesitation among the customers to use services online Another drawback of the E-Business is that the customers cannot have exact feel and look of the product before purchasing so it depends on the organisation that how clearly and in detail they present the product or service. In this world of internet, networks failure could cause serious disruption customers and business alike, which could result in loss of revenue and productivity. Limitation for the ASOS is that they dont have retail outlets where they could probably miss their targets who may want to see and feel stuff before they buy. Summary of history: In Brief, we can say how ASOS have utilised the E-Commerce business strategy to established themselves in the fashion retail industry having rapid growth in a matter of only 10 years and has now become the one of the Major fashion player in E-Business and it is standing proudly shoulder to shoulder with some of the more established high street competitors. The organisation is a radiant example of a successful E-Business. Procurement : The company executives took a step by step approach, in targeting the customers and implementing the business plan. They have invested in parts and specifically targeted age group after a thorough market research. If we analyse the history of ASOS, we find that it has started with some Famous High Street brands the likes of Diesel, FireTrap, Karen Millen and French Connection etc and then gradually launched its own label products in interval of years. This was a part of their business objective to enhance their financial gains by starting their own company brand. ASOS promotes welcoming Like Minded talent together .It says their people have no fear to enter into the unknown market. .https://www.drapersonline.com/people/next-generation/asos/5021069.article https://www.asosplc.com/Who_We_Are/Our_History/Default.aspx?id=15 https://www.asosplc.com/Investors/Financials/Annual_~_Interim_Results/JQueryTabs.aspx?id=45 Risk Management and Financing: ASOS insisted that all of their investments have been funded using operating cash flows and if any additional working capital required, it uses short term facilities. ASOS group is continuously working to reduce Risk of Interest rates, Foreign Exchanges and other financial risk. Their hedging strategy is to hedge their future foreign currency risk for 6 and 12 months forward. That is the one of the reason that they have got DEBT FREE BALANCE SHEET with increase in net cash to  £ 15.6 million. https://www.asosplc.com/Investors/Financials/Annual_~_Interim_Results/JQueryTabs.aspx?id=45 So how did this tiny start-up become the UKs leading fashion site, at a time when traditional rivals with a much longer heritage were and are struggling? There are many reasons: the site offers something for everyone men and women of course, but also maternity wear, beauty products and kids wear. Although it does sell premium items, the average price is reasonable and accessible, the site is easy to navigate, and it is painless to return items which is more, in Fashion Statements experience, than can be said for some far more expensive online retailers. Then there is the generation it sells to, its key demographic one that expects a snappy online experience as a matter of course. E-Commerce Diagram below describes how the key elements of E-Commerce connected to each other. Information Gathering: In Gathering information for my topic, I have used two main Approaches. Quantitative Approach Qualitative Approach. In Quantitative approach, Research regarding subject has been done through collecting it and then evaluating it through application of Mathematical Models and then demonstrate the Results in the form of Graphs, Statistical data and Tabular forms. Research usually been obtained through internally generated Financial information e.g., periodically (Monthly, Quarterly) performance report/statements with Graphs and statistics as well. In Qualitative approach, it is different in nature; it is like soft data, where data has been gathered through Interview, Observation to interpret the details of finding from the research methods. In the Annual report, it is really helpful to get these data where Company senior management Interviews, statements has been reported There has been both Primary and secondary research involved in my carrying out search for discussing impact of E-Business on an Organisation. For primary search purposes, ASOS website was the main point of getting information regarding their financial and Non financial performance. Primary: ASOS website investor section has been mostly used in my Research Analysis where their Annual report for the year ended March 2010 helped a lot. Structure of report and split of information in different categories, made it easy to focus on required area. It kept engaged while doing research when organisation about us gathering information is ASOS. ASOSs consistency in achieving its objectives and hitting all budgeted and forecasted figures has been exceeding in almost every single year since it has been started. Through participative observation, being a customer of ASOS, I have experience an easy to use feature enriched website which enables the customer to purchase the desired product in a matter of few clicks. Secondary:In secondary search, articles from various weekly magazines, Newspapers, other comparison websites of E-Business, ACCA Text books, Library, Case study helped a lot. Limitation on information Gathering: As ASOS is only virtual business, all relevant information regarding their Strategy, their growth plan, further expansion strategies, the main point of getting all data is online, Magazine Articles, Newspaper. Because if business has got outlets as well then it provides opportunity to get access to any outlets and ask their Management for interview, latest developments, events taking place. No doubt, having own experience by doing that kind of primary research enhance your information gathering. Business Techniques and Models: When we talk about E-Business, its all about Businesses,Goverments and Customers who originate E-commerce.E-Commerce can be divided into further categories, considering perspectives of producers/providers and customers: ACCA P3 Interactive study manual Business-to-Business(B2B_ Business-to-Consumer(B2C) Business-to-employee(B2E) Business-to-government(B2G) Government-to-business(G2B) Government-to-government(G2G) Consumer-to-consumer(C2C) Consumer-to-Business(C2B) https://www.sxccal.edu/msccs/ecommerce1.pdf ASOS has mainly focussed on the following: B2B ( Business to Business) E-commerce is E-business enable organisations to connect their internal and external data processing systems more efficiently and flexibly which lead the operations among suppliers and partners to operate more closely, and needs of customers are satisfied and exceed the expectations. ASOS believes and confident to say that actions which has been taken   and there are still more exciting innovation in progress which will keep ASOS apart from other rivals and lead us to drive boost to sales. E-Business has impacting both party, means ASOS selling over 800 brands and plus their own internal brands as well. To some extent using other high street brands they are generating goodwill for their brands as well. It is B2B which are connecting and sharing data among themselves. There are normally 3 groups of B2B in which many E-business could fit in. Direct selling and support to Business. E-Procurement Information Sites. https://www.sxccal.edu/msccs/ecommerce1.pdf Interactive LSBF, P3 study Manual. https://www.asosplc.com/Investors/Financials/Annual_~_Interim_Results/JQueryTabs.aspx?id=45 Recent example of Business to Business is when ASOS has been targeted by Giant Super Market TESCO Plc for Fashion venture, after Tesco has found the excellent recession-Busting growth of ASOS. https://econsultancy.com/uk/blog/4255-tesco-targets-asos-chooses-venda-for-fashion-venture B2C (Business to consumer) It is another split of Classification of E-commerce in any Business, where any transaction which ends on serving products or services for the consumer. Any E-business basically do Serve consumers plus retailers as well. ASOS is ambitious doing much for their consumers, they have launched free return to their UK customers in Sep, 2009 and also started Free Supersaver delivery for UK customer which in return gave us a positive reaction and our Items per basket, Frequency of orders have all increases as a direct result of this. https://www.asosplc.com/Investors/Financials/Annual_~_Interim_Results/JQueryTabs.aspx?id=45 For Ecommerce usability is one of the largest contributors to customer conversion and retention rates. Do ASOS follow best practice? If we follow a customer process through focusing onthree key stages of the buying journey, product page, shopping basket and the checkout. The shopping basket which follows many of the best practice recommendations shows clearly that the item is in stock. For reserved items it is clear how long it has reserved this product for this helps tackle the issue of visitors returning to their shopping basket on a subsequent visit only to find the product they had added previously is no longer in stock. ASOS have tried to ensure secure access and use securely on the button wording, which improves the customers sense of trust/security. There is no ambiguity about what standard delivery costs will be, so visitors dont need to wait until they are within checkout to know what delivery costs are. Along with the product thumbnail and title, there is just the right amount of product information provided to ensure you know that you have ordered the right size, colour and quantity Making the delivery costs clear on the shopping basket allows ASOS to make it absolutely clear what the visitor will be paying in total. ASOS makes this a much more customer friendly experience by allowing you to choose other delivery options at the shopping basket stage. This ensures you are going into the checkout process knowing what you will paying and what delivery period you have specified. They clearly display which payment methods are accepted ensuring that shoppers are not confused. Business Model: According to Michael Rapas (P3 Business Analysis Interactive book),General E-business models, ASOSs Business Model was based on Merchant but then as the company business grew, the business model evolved encompassing the Merchant and Manufacturer as well: Merchant:ASOS has started as retailers of goods by using other famous high street brands like All Saints, Mango, and Firetrap etc. A virtual merchant operates only over the web (e.g. Amazon, EBay). Business was started with an Initial Investment of  £1.4m.They has marketed high street market brands and then slowly on step by step Approach. Manufacturer:   After Advertising and hitting targets of their initial strategy of selling external High street brands, ASOS has developed their own internal brands. That is how they have been called as Manufacturer, because it relies on the power of the website to get access buyers directly and then provide distribution channel. ASOS this model is based on Improved, Efficiency, and Customer Service. Brokerage:   As we know, Brokers are those who make markets,they bring together buyers and sellers together and then provide Transaction Facility.Brokers play vital role in businesses like ASOS where there are B2B,B2C markets.ASOS is now operating on combination of Manufacturer and Brokerage Models. The E-business model has always been based on IT Applications and using B2B, B2C, ASOS has chosen CRM (Customer Relationship Management) Tools to support their Strategic Growth Plans. CRM is one the Internal Business Systems Application, is a Business Strategy focuses on Customers with objectives of Maximising Turnover, Customer Satisfaction and Profits. ASOS has chosen this tool from SMARTFOCUS which helps them to keep record of Customer buying, their feedback, refer a friend, Loyalty programmes. Mhairi Brown, CRM Manager for ASOS, said that using Smartfocus will facilitate easy solution and strong marketing strategy and choosing CRM will help to achieve their goal of a Truly Customer Focussed business. https://www.onwindows.com/Articles/Asos-chooses-CRM-for-growth/2812/Default.aspx P3 LSBF Study Manual. https://www.sxccal.edu/msccs/ecommerce1.pdf This framework, was à ¯Ã‚ ¬?rst developed by Kalakota and Whinston, who knows as a Professors of Information Systems, takes a holistic View and identià ¯Ã‚ ¬?es the different components of business and technology which will combine together to form E-commerce. In ASOS, this framework applies equally as in any other E-Business.The following are built on foundation of technology: People and Organisation: People of ASOS are the all key stakeholders like suppliers, customers, Employees, Government, Other regulatory Authorities, which any organisation prioritise according to their level of power and interest in organisation. It is a interaction between People and Organisation which manage to coordinate the Infrastructure, Applications and Businesses and it leads for the functioning of E-Commerce. https://www.sxccal.edu/msccs/ecommerce1.pdf Public Policy: ASOS have to comply with relevant laws and Regulations according to their geographical location. They should follow the relevant tax policies and making sure all payments made according to the relevant Laws and Regulations. ASOS must follow internal procedures and making the most of Tax evasion policies. Company must maintain high level of confidentiality to proceeds as to retain customer confidence; this can be achieved by segregation of duties and applying strong internal control. They must also ensure that security systems are improved to keep the Organisation confidentiality policy competitive globally. https://www.sxccal.edu/msccs/ecommerce1.pdf Technical standards: In Technical standards, all data has been converted into such a way that it can be use universally, means all data can travel seamlessly across different network where it is accessed by range of hardware and software like Palmtops, Computers and other kinds of browsers. ASOS have not got only one website now for user interface and they do meet all Technical standards globally. https://www.sxccal.edu/msccs/ecommerce1.pdf The next part of the Model is Infrastructure and E-Business work by Interlink of both Technology and Infrastructure. Common Business Service : In this part of Infrastructure, once all process of creation of data and content done, its been display and transmitted for user interface, other supporting services has to play their part to facilitate buying and selling. ASOS website in very well structured and one can see how this process works. For finalising transaction on ASOS, one should be feel safe and rely before authorise any payments because of confidentiality issue. This is where Electronic payment like PayPal in ASOS, directories/Catalogues help to check out. https://marketplace.asos.com/basket Message and Information Distributor: This part of Infrastructure is the Engines and fuel, which takes data around the network after Multimedia content of website, is created. But this content then has to be transported for sending and retrieving this information of content. ASOS has its own form of transporting information. Common Examples are EDI, Hyper Text Transfer Protocol, and Email. https://www.sxccal.edu/msccs/ecommerce1.pdf Publishing: It is   Infrastructure of Warehouses and vehicles, where Electronic data and Multimedia content over the Network are stored and then transported using Publishing Infrastructure like World Wide Web(www), Web Servers transport. It depends on website how much Electronic data and Multimedia content it using. Usually HTML and JAVA are used to create Multimedia content. Some websites are Text only or some contain audio, video, graphics. ASOS website is mostly Text and Multimedia where Images has been mostly used. https://www.sxccal.edu/msccs/ecommerce1.pdf Network: Once all of the above completed, and then Network needed to interconnect globally so it could be access anytime, anywhere. As now Technology is so advanced, we can even use ASOS in our Handsets like IPhone; Android Phones etc with Network provider browsing facility, Internet, Telephone wires, Intranets are all form of communication which forms this Network infrastructure. Interfacing: This is the infrastructure where finally customer can get access to all data on website and have user interface with all application. All Technology and infrastructure components interact together to produce the Ideal demonstration of E-Business. These applications are used by Online Banking Sector, Financial sectors, Marketing and Advertising Agencies, Online Shopping. This model really helps for Senior Management to see how important within business or outside for planning and development of E-Business or E-Commerce solution. https://www.sxccal.edu/msccs/ecommerce1.pdf Analysis: Last 3 years of ASOSs Financial performance are incredible. Where UK economy is in Recession and then in Recovery phase now, in these hard times ASOS has maintained their Growth with Consistency. Records sales, Earning per share and Profit has been recorded. Following is details discussion and Analysis of Financial impact on Income, Expenditures, and Profits for last 3 years. Revenue: ASOSs revenue has shown positive signs as in 2008 and 2009, 90% and 104% increased respectively have been reported in Annual report. Then in 2010, 35% increase had made. Increase was not that significant because of increase in international sales. Huge amount of investment has been made in these years for Warehouses to increase their sales volume. Clothes of all genders, Accessories and Footwear are the main sector which result in boost of Revenue Because online user who hit on daily basis the website is increasing day by day and according to latest record, ASOS.com attracts more than 8 million unique Users in a month of which 3.7 millions are registered users and 1.6 million active users (describes as they have shopped in last 6 months).It can be seen that, because of virtual nature of ASOS, the only way of boosting their income is to attract as much users as it can. In only 10 years, its not easy for any business to be in head to head in ranking in various categories in last 3 year s. In top UK shopping website, ASOS was ranked in 2008 17th (2007:40), 12th in 2009. Figure 2.1 and 2.2 give a birds eye view of Retails sales Split for the year ended 2009 and 2010, where we can see Quarterly sales figures for UK and International, which shows a huge increase in International sales of 103% for year 2008/09 and 144% for year 2009/10. Its indication of how just through E-Commerce, without any outlets overseas, ASOS is on way to Business success. Statistical representation of Split of Sales is shown below which compare quarterly change in retail sales as compare to year 2009 ASOS has been ranked 2 year continuously in 2008(4.74%) and 2009(5.13%), 2 nd to Next with 8.96% in 2008 and 6.31%in 2009, in top 10 player as % of Market share list. Figure 1 A demonstrate their actual and forecast % of market share. Annual Reports: for References Expenditures: Because of driving business with new initiatives taken and Passion to be on top of Online Retailers List, ASOS has spent Millions in Development, Management, Marketing and Infrastructure. They have spent Millions on Warehouses for hitting its Targeted Annual sales. ASOS has spent  £20 million for new warehouse with Initial Capability of  £600 million annual sales. They have done adequate investment in IT Systems and Infrastructure, as being a virtual business; it acts as a back bone for the Organisation to capitalise on their potential growth and to take full advantage of arising new opportunities. In last 3 years, E-Marketing Expenditure played vital role for capturing a potential share in market. Annual Reports: for References. Profit: ASOSs Operating figure has always been good news for its shareholders, particularly for the year ended 2008 and 2009 when their Operating profit has touched milestone of around 100% increase each year. Increase in profits included Expansion of own label products and Launch of ASOS Maternity, Little ASOS   and ASOS black which attracting more users to register and make full use of E-commerce technology. This organisation has spent Millions in E-Marketing, which adds value for achieving required profit. E-Marketing has impacted significantly on ASOS, as ASOS has launched their ASOS mobile then ASOS Facebook. https://www.thetimes100.co.uk/download-asoscom-edition-13-full-case-study_134_325_863 Demonstration of turnover and profil analysis in chart shows history. https://www.connectid.co.uk/stuey/wp-content/uploads/2010/11/asos_financialchart.png Key P erformance Indicators ( KPIs ):   KPIs (Key performance Indicators) are used measured performance, success of an organisation or any specific activity of an organisation. KPIs could be financial or non-financial measurements which indicate how much organisation is compliant towards organisation mission strategy. ASOS has following KPIs mentioned in table. Sales Retail Margin Average basket value Average units per basket Average selling price per unit Number of orders Average basket value is which indicates how much an individual spent for completing its single purchase, which comprises of Number of units in basket. For year ended 2010 Average basket values stay the same for UK and International Customers as compared to year 2009. Average number of units in basket has increased in both markets. International number of orders has increased by 83% which indicates how ASOS as an e-business attracted overseas customers. UK sales have been increased 20% as ASOS has launched its free delivery and free return. International sales have increased by 95% which is result of launching country website of USA, France and Germany. Business valuation: ASOS approach is relatively different as compared to other, as being a one of only online retailer at the moment, ASOS.COM has to innovate and retain that shopping experience which will offer choice, reasonable prices, unique styles and present convenience for online users, because if an organisation is a Fashion retailer, consumer prefers to do shopping by visiting and seeing, trying the stuff they want to buy. Nick Robertson said that we have always stated our desire to achieve a free delivery/ free returns proposition and I am pleased to report that both have been accomplished for all our UK customers. ASOSs competitors GAP, HM, ZARA, NEXT, MS and DEBENHAMS are stepping up into E-Business as well; so where the edge ASOS had over the other competitors, it might be in jeopardy. Not being, physically present on the Retail market, its one of the factors which ASOS have to consider for their future growth and stability. According to Annual Report for year ended March 2010, being an E-business, the entities   results has shown positive signs since it began but their dividend policy is still under review and the reason justified is for shareholders best interests, ASOS will continue to reinvest their cash to utilise the substantial expansion both in UK and abroad. This decision is for short term but for long term purposes the money saved in this manner will be reinvested into the business pumping the much required investment for companys growth and development. https://www.digitallook.com/dl/news/store/3765232/ASOS_seeks_to_fashion_a_niche_overseas.html https://www.thetimes100.co.uk/download-asoscom-edition-13-full-case-study_134_325_863 Strategy: In brief, to be the leading Fashion retailer website in United Kingdom and be a focus for increasing overseas customers. Figure 2 represents graphically the history of growth in UK and overseas. In any organisation, the strategy which firstly focuses is Planning, Pricing, and And Marketing. Strategy makes up of various elements and one of the most important in ASOSs strategy is to keep investing in to support their planned development and growth with maximum efficiency. Following 3 elements tells the reader how passionate this organisation is discussed below. Annual report 2009 Incredible choice: Already offering more than 36000 branded and own label product lines is incredible. It keeps launching new product range so customers have choice according to what they looking for Annual report: 2009. Delivering Impeccable service: ASOS has accomplished their desire to offer free Return and free Delivery for UK customers, now they consider increasing more options of delivery for all customers. Annual report: 2009 Uncompromising Presentation: The only place from where ASOS can see our customer is website, so their motive is to keep improving it and make it that attractive so customers feel fun and enjoy their time while browsing the website. Ref: Annual report 2009 Marketing Strategy: Being an online Fashion Retailer, the organisation have to market their product through the same channel for this, the company have an aggressive strategy which is unique and different, if not same from the competitors. The two main E-Marketing schemes which are part of the marketing strategy are through social network and Email-marketing. Marketing through social networking website:   ASOS already launched ASOS Mobile through which now user can access their E-stores on go. One of the social networking website is Facebook where ASOS got opportunity to do marketing through launching full featured website which will connect them to Over 500 Million has been launched earlier in 2011. Experts guess that social websites would become channel of communication like advertising on TV. Organisation is aware of data protection act and safeguarding the privacy of the customers and for this, has taken serious protective measures to prevent any data theft or its misuse. https://www.zippycart.com/ecommerce-news/2042-asos-poised-to-launch-full-featured-facebook-store.html https://www.zippycart.com/ecommerce-news/1908-facebook-set-to-increase-ecommerce-capabilities.html Social networking websites like Facebook could be next logical step for organisation to set up fully featured version of website through it (fCommerce). In USA, this is already has been adopted where leading high street brands enjoying and maximising trade on this platform. ASOS and French Connection are first Facebook shops launched in UK. Mostly retailers are risk averse when it comes to consider online trading https://www.businesscomputingworld.co.uk/is-your-business-ready-for-f-commerce/. Email-Marketing: The second and the unique way of E-Marketing are through Email Marketing. Email Marketing is not new invention but the way ASOS using it make it different from other customers. As we know, once you are register user on any website in this case like any fashion retailers, registered user keep receiving email regarding new product range, events, Organisation updates, promotion offers. Most of the times, if information is not relevant to user, it might make them to ignore emails from those senders unless it is absolutely related to what they want. In the case of ASOS, to prevent this problem of missing attention of users, they use different senders ID with different theme in email. Another feature of their Email-Marketing is VIP Emails. It sounds like everyone receive those email but in fact VIP emails are for active users who actively involved with organisation in correspondence and in return those users rewarded with VIP messages. But still this causes annoyance if a user receive emails from different IDs the same company, although it minimises the chances of ignorance in other case when sending emails from same ID in other organisation. https://www.mailingmanager.co.uk/blog/why-asos-have-got-their-campaigns-right Planning strategy: ASOS, one of the UKs largest online retail fashion and beauty retailer offers over 36000 branded and own labels line which includes Menswear, Womenswear, Footwear, Accessories, Jewellery and Beauty. When it has been started, there were only 3 Employees and now up to recent figures for year 2010 shows they have over 1000 Employees. With Internationally expansion in recent years, it has become the market leader in online fashion world quickly. Sales for 2010 were  £223 million. ASOS has planned and designed really easy to use website which creates an eye candy experience for the online shopper giving them the experience of a retail store shopping from the Brand information to fabric used, from party wear to casual fashion wear and from colours to the stitching each and every detail is provided so that the customer can confidently choose and purchase from the wide variety of product range available. As they have only got the online retail business so Website plays vital role for attracting customers and registering new users. And the web-interface acts as the shop-window which usually shows the latest fashion trends. ASOS.com attracts more than 8 Millions unique visitors a month and for the year ended April 2010 had 3.7 Million Registered user and out of them 1.6 million are active users according to surveys means they have shopped in last six months. ASOS has started firstly in UK but as we know history tells us how it is beneficial for any organisation, having their business online through Communication (Internet) which is available 24/7 in all over the world. As we know, to expand internationally by having physical existence of any company, is not an easy task, there are many factors involved before any organisation considering expanding abroad. Huge investment required in physically expansion of any organisation internationally as compared to E-Business. The strategic   advantage of making a business E-commerce enable, is that it play key role in decreasing the delivery time, labour cost and other additional costs like Documentation, Reconciliation, Telephone calling, Supervision Expenses. It can be concluded that one can understand how prospective the foundation of ASOS has been led which lead to E-Business oriented Annual report for reference. Pricing strategy: The target customer base is in between 16-34 years old, this age bracket generally constitute of the more fashion frenzy population usually belonging to the student and working class and for them, ASOS has maintained such a pricing strategy that can provide them with products which fulfil their fashion appetite and can be affordable. According to table below extracted from Annual Report 2010, Average selling price per unit including Vat is  £24.38 for UK customers   which is just 7% increase from year 2009.For International customers Average price per unit increases 4% from  £23.35 to  £24.25. Extract from Annual Report 2010. Achievements and Awards: Though ASOS has been launched in 2000 but there are many occasions where its Brands, Quality, and Services has been Awarded and Nominated. ASOS has begun with Other High Street brands but it was not too late when in 2004, its own label womenswear has been launched then following year ASOS launched Beauty. In 2007, ASOS has launched its own menswear label brand range and in same year their first edition of Magazine published. In almost ten years, ASOS has pocketed more than 50 awards. They were first voted the Best Trendsetter in December 2000 by the Sunday Times. https://www.connectid.co.uk/stuey/?p=53 Asos.com has scooped four out of thirteen Awards at E-Commerce Awards in 2009 for Best Customer Experience, Best Pureplay Retailer, User Generated content Innovation and Asos.com picked up four of the thirteen awards at the Ecommerce Awards for Excellence ceremony this week à ¢Ã¢â€š ¬Ã¢â‚¬  for Best Customer Experience, the Coveted Olga, user Generated Content Innovation the online Gold Award and Best Pureplay Retailers. https://www.bearingpartnership.com/blog/2009/10/asos-picks-up-four-gongs-at-first-ecommerce-awards/ They have also won Best Online Retailer 2010 at theCosmopolitan Online Fashion Awards 2010 event, ahead of fierce rivals Next.co.uk and RiverIsland.com. https://www.connectid.co.uk/stuey/?p=53 Social impact: Any organisation either online or retail outlets impact socially as well. At current time, Social impact on Environment, Ethics and Employees play vital role to achieve an organisations business goals. ASOS has established policies for Ethic trade, Sustainability, Recruitment, Training and Developments for Personnel. ASOS are active member of Ethical trade initiative (ETI), which consider being practice code in their global supply chain to keep enhancing the working lives of people across the world. ASOS describe their sustainability as they are the first fashion retailer to become carbon neutral, always keep connect with carrier of deliveries for keep improving energy efficient customer delivery and keep doing companywide training. Benchmarking: Benchmarking is an evaluation of quality of an organisations strategy, products and programs with either measurement or standards of its competitors. That comparison, evaluation could Internal, with competitor, best in industry or world class. Being an E-Business and Online fashion retail, ASOS has to be in consistent with other Top UK shopping website. ASOS is eager to be at number 1 for being a holder of maximum percentage of market share which currently stands at number 2. Neil Robertson, CEO of ASOS has taken picture of how ASOS is competing in the market where many of the big names are existing from long time like   Top shop , New Look, HM, River Island, Zara, they wont let ASOS to sell their brands which could be a totally different ASOS once this deal would reach in future. That is one the main reason to expanding outside UK, UK sales are declining gradually and its working more than expectation which we have seen in analysis regarding international growth. https://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article7148909.ece ASOS has been targeted by Tesco for Fashion venture but deal has not been reached as Venda won the worthwhile deal. https://econsultancy.com/uk/blog/4255-tesco-targets-asos-chooses-venda-for-fashion-venture Following tables compare overseas sales over the year performance 2010 to 2011of ASOS plc and Next Plc. Overseas Result of Next plc .Annual Report 2011. ASOS Interim result for year ended March 2011: Asos.com Comparing the international sector of ASOS and Next overseas, they are head to head in e-commerce as International sales of ASOS has increased up to 144% compare to last year 2009/10 and Next has increased its Overseas sale 115% and they expecting to increase it by 100% for next year as estimated. Recommendations ( Ways to extend the business ) Further developments that ASOS could consider are to perhaps focus on a fashion line for trendy seniors (over 50 60 years old).They could consider opening an ASOS fashion school and sponsor up and coming designers. Up to latest development, ASOS has considering to launch Collect and return-in-store service. How they do it? ASOS senior management is in talk with their some of potential partners and it could be Waitrose but not confirmed report.https://www.peoplevox.co.uk/e-commerce-collect-return-in-store-097/ ASOS are continued on their journey, it has to make sure that customer should be satisfied at highest level of customer service.https://www.thetimes100.co.uk/download-asoscom-edition-13-full-case-study_134_325_863 ASOS should launch outlets which could lift the veil between ASOS and Customers and bring more head to head with their Key rivals.https://www.businesscomputingworld.co.uk/is-your-business-ready-for-f-commerce/ ASOS needs to expand more considering economies of scales accordingly. They have to look into markets overseas such as Kuwait, Oman so that they can capitalise on the week pound in such economies and improve their international sales further. The organisation has to further increase in market research for best practices in the industry wherever it wants to initiate something new in their existing chain of products and services. CONCLUSION Asos would not have grown so rapidly if it did not offer a pleasurable shopping experience. The first step in any online business is to ensure that the website offers something of real value to consumers, something that cannot be obtained by visiting a store or a shop. They have created an online shopping experience that offered convenience, choice, interesting styles, competitive prices, all complemented with high levels of customer service such as prompt and reliable delivery. Heavy investment in E-commerce has been vital to its success. Behind the technology and the website, asos.com has invested heavily in ensuring that customers get what they want from the online store. Internet shoppers have very high expectations. Asos knows that customers must be pleased with their shopping experience. ASOS has grown too fast internally. They havent grown through acquisitions rather spent millions to make strong customer base, number of brands and launching new products ready to buy anytime. If a customer got excellent customer service, they often recommend them to other relatives and friends which would build loyalty among the fans of brands. .https://www.thetimes100.co.uk/download-asoscom-edition-13-full-case-study_134_325_863

Jupiter The Biggest Planet - 1533 Words

Review of Literature I. Introduction- History of Jupiter Jupiter is the most massive planet in our solar system. The planet was named after the kings of gods in Roman mythology. In a related way, the ancient Greeks named it after Zeus, the king of the Greek pantheon. Jupiter has helped transform the way we saw the universe in 1610 when Galileo discovered Jupiters four largest moons. This project will describe Jupiters characteristics. Some of these characteristics include size, Great Red Spot, colorful bands, magnetic field, distance from the sun and Earth, and its orbit and rotation. It will also explain the composition and structure of Jupiter. The last thing this project will describe is the planets four largest moons. Thus, this project will give an in depth explanation of the planet Jupiter. II. Jupiter’s Characteristics As mentioned earlier Jupiter is the largest planet in our solar system. It is more than twice the size of all the other planets combined. A way to show its colossal size is that it could hold 1,300 Earths. In fact if Jupiter was 80 times larger it would have been a star. Jupiters diameter is greater than 88,700 miles (143,000 kilometers). This is enormous compared to Earth which nearly has a diameter of 8,000 miles (13,000 kilometers). Its radius is 43,441 miles (69,911 kilometers). Jupiter has a mass of 1.898E27 kilograms which is equivalent to 317.83 in Earth mass. As you can see, Jupiter is a very huge planet in all aspects.Show MoreRelatedJupiter: The Gas Planet Essay1008 Words   |  5 PagesJove, Jowisz, the gas planet, the stormy planet, whatever you call it, these are all names for the biggest planet in our solar system, the fifth planet from the sun, Jupiter. The Romans named this planet after their god of the sky and thunder. Th is planet has 318 times as much mass as the earth, and its diameter is 11 times the earth’s diameter. Since this planet is the fastest spinning (rotates in less than 10 hours), it is flattened at the poles and it is bulged at its equator. One Jovian yearRead MoreThe Earth s Planetary Group1104 Words   |  5 Pagescomprises of eight planets. The IAU is right now perceiving five midget planets, however of the five there are perhaps a few hundred more to be named. At this point there are 431 common satellites, and of those 173 of them are planetary and 258 of them are named minor. There are 659,212 referred to lunar planets and 3296 comets as of September 25, 2014. Our earth s planetary group just has nineteen round satellites in it starting now. In the event that I were to rundown the planets by separation fromRead MoreEssay on Terrestrial and Jovian Planets1318 Words   |  6 Pages Terrestrial and Jovian Planets Our solar system contains nine planets, which are broken down into 2 classifications known as terrestrial planets and jovian planets. The terrestrial planets are composed primarily of rock and metal. They also generally have high densities, slow rotation, solid surfaces, no rings, and few satellites. These planets include Mercury, Venus, Earth, and Mars. On the other hand, the jovian planets are composed primarily of hydrogen and helium. They generally haveRead MoreAstronomy Lab1648 Words   |  7 PagesASTR 101 Size of the Solar System Name _______ Section __ Overview  · Become familiar with the scale of the planets vs. their distances.  · Get an overview of the solar system.  · 50 points are possible Introduction It is easy to flip to the index of an astronomy textbook to discover that, say, the Sun lies 150 million kilometers away from Earth. It is far more difficult (if not impossible), however, to picture this distance in our mind. In this exerciseRead MoreStudying the Planet Jupiter1253 Words   |  5 PagesJupiter is the biggest planet in our solar system, it also the fifth planet that count from the Sun. 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For example, some people think that one side of the moon is permanently in the dark, Earth is the largest object in the solar system, all planets are the same s ize as Earth, comets are composed of the same material as asteroids, and that scientists know all there is to know about the solar system. Well, all of those beliefs are myths, and here’s why. To start off with, some people think thatRead MorePhysics Of The Solar System966 Words   |  4 Pages Final Examination In our solar system we see many characteristics be brought out by the sun and the planets. Five of the main properties that will be discussed are geology, chemical composition of the interior and atmosphere, interior structure, orbital time.speed, and distance from the Sun, and comparative planetology. Planetary geology is the study of the structure, composition, processes, and origin of major and minor planetary bodies in our solar system. The goal is to understand the originRead More A Meteor will Strike the Earth and Destroy All Life Forms Essay example1272 Words   |  6 Pageswould cause a huge amount of dust and dirt to be thrown into the atmosphere. This dust would stay in the atmosphere for many years and would block out the sun, causing the Earth to fall into a darkness, as well as leaving many consequences on the planet. Crops would fail due to the lack of light, which would cause massive starvation and death. It would be difficult to breathe without special masks to filter out the dust. With no sunlight or heat, being able to penetrate the atmosphere, the overall

Diabetes Getting to Know it Better - 1435 Words

Diabetes has become a prevalent disease, due to its drastic increase in diagnosis since the turn of the 21st century. People of all skin color, social class, or ethnicity can fall prey to this lifelong illness. Individuals that do not have diabetes believe that that they know all the basics and precautions of diabetes, but in all reality many people know very little about what diabetes really is. Understanding what diabetes is, can lead to the knowledge of diabetes association with other diseases, the treatments for diabetes, and the hereditary links that diabetes has in ethnicity. Many people know very little about what diabetes is and how the disease works. People seem to only know the basics and don’t realize that diabetes goes into†¦show more content†¦The article ‘African Ancestry and Its Correlation to Type 2 Diabetes in African Americans: A Genetic Admixture Analysis in Three U.S. Population Cohorts’ by Ching-Yu gives insight on the fact that diabe tes has a tendency to be very prevalant in African Americans based on a study conducted. In the article Ching-Yu states, â€Å"The risk of type 2 diabetes is approximately 2-fold higher in African Americans than in European Americans even after adjusting for known environmental risk factors, including socioeconomic status (SES), suggesting that genetic factors may explain some of this population difference in disease risk†(Ching-Yu). The long lasting nature of diabetes makes it a disease that is perfect for having and causing many complications. Firstly the disease itself comes with its own set of sides effects that can be rather scary if a person considers then carefully. The symptoms of diabetes are being excessively hungry, urinating excessively, having fatigue, usual weight loss, and blurry sight. These symptoms are experienced by the majority of people that have diabetes. One reason that these symptoms are hard to catch on to is because sometimes a person can have have these symptoms and not even have diabetes. It is the combination of these symptoms that should leaf to a person wanting to get check for diabetesShow MoreRelatedDiabetes : The Silent Killer1138 Words   |  5 Pagesdiseases that fill our world today, but one stands out above all, diabetes. Not only is diabetes bad, but its known as the silent killer. Most people don’t know they have diabetes until its too late. There are four types of diabetes but the only one that isn’t as life threatening is pre diabetes. Pre diabetes is one of the most common ways a person can come close to stoping diabetes. Not just any type, but type two diabetes. Pre diabetes is a condition where a person’s blood glucose levels are higherRead MoreHealthy Eating: Reducing the Risk of Cancer, Diabetes and Heart Disease1120 Words   |  5 PagesHealthy eating good prevent you from getting cancer, diabetes, and heart disease. There are many choices that we can make that can either benefit us or be hazardous to our health. There are many factors out there that can cause harm to the body. I have chosen three to discuss. What I am going to be talking about throughout my paper will be cancer, diabetes, and heart disease. I will be discussing what foods that would benefit a nd lessen your chance in getting these diseases. Also we will talk aboutRead MoreThe Effects Of Eating Fast Food On The United States1600 Words   |  7 Pages 2015 Diabetes In Vietnam, there are only a few fast food restaurants such as KFC and recently McDonald. To be honest, I didn’t eat fast food before until I came to The United States. I Overwhelmed by so many of them because fast food restaurants are located everywhere. Eating fast food is one the many reasons why American people have highest obesity rate in the world. Besides that, lack of health lifestyle, physical inactivity will lead to many deadly diseases and one of them is diabetes. In 2012Read MoreA Short Note On Diabetes And Mexican Immigrants1251 Words   |  6 PagesIncreased Diabetes in Mexican Immigrants Health Problem Introduction The foundation of the United States was built on migration. Every year new immigrants are coming into the country. Grieco et al. (2010) stated that in 2012 there were 11.7 million immigrants from Mexico living in America. Diabetes among Mexican immigrants have been increasing over the years, and now considered the highest risk group of getting diabetes (Barcellos, Goldman, Smith, 2012; O’Brien, Alos, Davey, Bueno, Whitaker,Read MoreType 1 Diabetes And Insulin Dependent Diabetes943 Words   |  4 PagesType 1 diabetes is a disease where the pancreas no longer produces insulin for the body function properly and survive. When your body is no longer producing insulin, you will need a way to provide your body with insulin to function properly and to survive. Type 1 Diabetes in children is commonly known as juvenile diabetes or insulin-dependent diabetes. Type 1 diabetes can come with a variety of symptoms. The child can experience increased thirst which cause frequent urination, extreme hunger, unexplainedRead MoreCauses And Consequences Of Diabetes1573 Words   |  7 Pagespeople don’t know that they have the disease. It’s a dangerous condition that requires careful treatment on a day-to-day basis, and a cost of $174 billion annually, including $116 billion in direct medical expenses (â€Å"10 Things you Might Not Know about Diabetes†). So, how can we avoid it? There are many different causes, effects, and treatments for diabetes in the world, but which are the most common treatments with the best outcomes? Everyone should know about the causes of diabetes so more peopleRead MoreA Brief Note On Diabetes And Its Effects Essay1599 Words   |  7 Pages Diabetes is a disease that took over 29.1 million people’s lives in 2014, which was over two years ago. That 29.1 million individuals were approximately 9.3% of the populace of the United States, during the year of 2014, as stated by the Centers for Disease Control and Prevention. Diabetes is scientifically referred to as diabetes mellitus, this disease is increasing within the United States at an alarming rate amongst all individuals. Diabetes is a term that defines some diseases which are resultsRead MoreSymptoms And Treatment Of Diabetes904 Words   |  4 Pageshave been diagnosed with diabetes,either type one or type two(CDCP). Diabetes has become a well known disease because more people are either getting diabetes or know someone who has it. There is a lot of information people get mixed up with the two different types. Type one diabetes causes one’s pancreas insulin cells to stop working and no longer produce insulin which your body needs to survive. Type two diabetes is not as severe as that. The pancreas still works, but diabetes is from either being overweightRead MoreDiabetes : An Autoimmune Disease1430 Words   |  6 Pages What is Diabetes? Diabetes affects approximately 6% of Americans, 17 million people, and alarmingly 5.9 million of them are unaware that they have this chronic disease. Diabetes is a disease that is classified into two central types, type 1 and type 2. The disease results in the body being incapable of producing enough insulin and also causes an inability to use the insulin that has produced. Type 1 diabetes is considered to be an autoimmune disease that has the ability to destroy the facilityRead MoreEssay on Gestational Diabetes 1638 Words   |  7 Pagesis gestational diabetes. Gestational diabetes occurs in 4% of all pregnancies (Seibel, 2009). Many women are not informed about the disease, some may not know that they need to be tested, and others may have heard about it, but want more information on what may cause it and/or how to prevent and treat it. Either way this disease needs to be taken seriously by every pregnant woman or woman planning to get pregnant to protect not only herself but the unborn child. Gestational diabetes is a disorder

Obsessive Love Disorder ( Obsessive ) - 1039 Words

One cause that leads to love addiction is obsession; obsession is the domination of one s thoughts or feelings by a persistent idea, image or desire. In love this is called obsessive love disorder. Obsessive love disorder is an extreme form of love that transcends into an obsession over time. It is characterized by an unhealthy attachment towards someone and can be triggered off by many factors such as anxiety, insecurity, and vulnerability. Is the insatiable fixation to possess the target of their obsession. When people are in love some of the emotions experienced are mutual respect, trust and security. When the person is obsessive this feelings are overtaken by feelings of jealousy, insecurity and resentment. The person wants to possess or be possessed by the person they are obsessed with. When they are rejected by physical or emotional unavailability of their target can result in the perpetual fixation and compulsion to obtain the person they desire. For a person to be obsessive w ith someone is not necessary to have a relationship a simple conversation is enough for them to be interested in them. The obsession can begin with activities like keeping tabs on the person and then into worse things like stalking them, emotionally blackmailing them and in the most extreme cases taking violence to the person or oneself. The tendency to fall in an obsessive love can be traced back to the person’s childhood and early adolescence, factors like mental orShow MoreRelatedCase Study: Obsessive Compulsive Disorder – the Case of Bess1522 Words   |  7 PagesCase Study: Obsessive Compulsive Disorder – The Case of Bess Your Name PSY/410 Date Professor Obsessive Compulsive Disorders: The Case of Bess Obsessive compulsive disorder commonly (OCD) can be defined as an anxiety disorder differentiated by acts of compulsiveness or continual thoughts of obsession. Persistent thoughts, images, and desires are characteristics of obsessions. These thoughts, images, and desires are not typically willed into one’s mind as they are often senseless, illogicalRead MoreEssay about Case Study: Melvin Udall from As Good as It Gets722 Words   |  3 PagesThe Case of Melvin Udall: Melvin Udall suffers from Obsessive Compulsive Disorder. Melvin sticks to the same routine every day in order to not upset himself, if one thing goes wrong in that daily routine, Melvin’s entire day seems to be ruined to the point where he cannot function well. Melvin is afraid of the germs that are all around him. He does not enjoy being touched in any way, or by anyone, whether it is a stranger walking down the street or a friend, of which Melvin does not have manyRead MoreOcd in as Good as It Gets1498 Words   |  6 PagesAs Good as It Gets In the movie As Good as It Gets Jack Nicholsons character, Melvin Udall, suffers from Obsessive Compulsive Disorder. Obsessive Compulsive Disorder, known as OCD for short, is a type of anxiety disorder. In this movie, Melvin displayed many compulsions. When he comes back to his apartment he locks his door 5 times and turns on and off the lights 5 times. He also washes his hands with 2 new bars of soap each time he washes his hands. When he walks, he avoids stepping on anyRead MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 PagesOCD / David A. Clark. p. cm. Includes bibliographical references and index. ISBN-10: 1-57230-963-6 ISBN-13: 978-1-57230-963-0 (hardcover: alk. paper) ISBN-10: 1-59385-375-0 ISBN-13: 978-1-59385-375-4 (paperback) 1. Cognitive therapy. 2. Obsessive–compulsive disorder. I. Title. RC489.C63C57 2004 616.85†²2270651—dc22 2003020283 To my parents, Albert and Ardith, for their support and encouragement About the Author About the Author David A. Clark, PhD, is a professor in the Department of PsychologyRead MoreMy Movie Reflection1314 Words   |  6 Pagesold, he had a hard time. He got help from her God Mom, Annie, who was also Lucy’s piano teacher later on. Sam’s friends, who had disabilities as well, helped him with Lucy. Sam worked at Starbucks and it showed examples of his OCD (Obsessive Compulsive Disorder) in which he revealed his repetitive behavior. He would organize all the sugar packets and when they would get messed up, he would fret about it. Whenever he would hand a customer a drink, he would say, â€Å"That’s a wonderful choice.† WhenRead MoreApplication to Clinical Psych1651 Words   |  7 Pages Application to Psychology: Obsessive Compulsive Disorder SeSees Holmes PSY/480 November 3, 2014 Chantell Scott Application to Psychology: Obsessive Compulsive Disorder Clinical Psychologist’s must tackle a huge number of mental disorders. They can range from anything being Obsessive Compulsive Disorder to Schizophrenia. To fully comprehend the application of clinical psychology in the real-world environment one must fully understand the realm of psychology and all that goes with it. Here IRead MoreSilver Linings Playbook Analysis Essay example2066 Words   |  9 PagesLinings Playbook The narrative of Silver Linings Playbook is formed in the heart of Philadelphia around a middle class family at it’s breaking point. Pat’s, the protagonist, family has very much shaped his current situation; he has clinical bipolar disorder and struggles with stress-induced manic outbursts. After Pat’s release from a mandated rehabilitation center, he handles the next recuperating stage of his life in a similar way as a quarterback looking to make the next big play on the field; watchingRead MoreAdrian Monk and The San Francisco Police Department1056 Words   |  4 Pagestimes. He owns 10 umbrellas. This can become a time consuming task, as it triggers him to check and reorganize other things around the house before he leaves. Safety is very important to him. It takes him quite a while to get out the door. His obsessive attention to minute detail cripples him socially but it has also made him the brilliant detective that he is, he stated. (Wikipedia, n.d.) He tells me he wears the same suit every day, even though he owns 10 of the same suits, and carries an umbrellaRead MoreAs Good as It Gets Dsm Diagnosis1280 Words   |  6 Pagescharacter Melvin Udall (Nicholson) finds his life turned upside down when he is left with the responsibility of taking care of his neighbour Simon’s dog while he is being hospitilized. Melvin is a cranky, rude, bigoted obsessive writer that suffers from Obsessive Compulsive Disorder (OCD). He eats breakfast at the same table in the same reestaurant everyday and brings along his own platsic utensils due to his fear of germs and takes interest in his waitress Carol (Hunt) who appears to be the onlyRead MoreObsessive Compulsion Disorder1045 Words   |  4 PagesObsessive compulsion disorder (OCD) is an anxiety disorder described by irrational thoughts and fears (obsessions) that lead you to do repetitive tasks (compulsions) (Obsessive Compulsion Disorder, 2013). When a person has obsessive-compulsive di sorder, they may realize that their obsessions arent accurate, and they may try to overlook them but that only increases their suffering and worry. Eventually, you feel driven to perform compulsive acts to ease your stressful feelings. Obsessive-compulsive

Compromises That Lead to the Constitution - 1716 Words

In the period between the drafting of the Constitution and the start of the Civil War, compromise was a main part in the governing of the United States. The Constitution itself is often referred to as a â€Å"bundle of compromises† and because of the effectiveness of these compromises it has been able to withstand time and continue to be the main source of our government. Conflict arose even after the Constitution and compromises were made to try to keep the Union together and decrease tensions between the North and South. In this paper, I will discuss the compromises that made up the Constitution as well as the compromises that were implemented leading up until the Civil War. The drafting of the Constitution is compiled of great†¦show more content†¦Since Missouri’s population was composed of 16 percent slaves, it would be admitted as a slave state therefore upsetting the balance in favor of the south. Northerners didn’t like this because Missouri was at the same latitude as the free states of Ohio, Indiana, and Illinois, and because of this they feared that it would set a precedent for slave states coming more north. The north and south continued to argue and argue over the issue of slavery. The north accused the south of trying to extend the institution of slavery and the south said that the north was conspiring to destroy the Union and end slavery. To resolve this crisis, congress passed a series of agreements that became known as the Missouri Compromise, which smoothed over the crisis. In 1820, Congress admitted Maine as a free state and Missouri as a slave state in order to balance the number of free and slave states and to keep order between the north and south. Also, it prohibited slavery in the remainder of the Louisiana Purchase north of the southern boundary of Missouri. This compromise soon fell apart after it was passed. Missouri drafted its own Constitution saying that free blacks were prohibited from entering their territory. Because of this provision, which was against the federal Constitution stating that citizens of one state were entitled to the same rights as citizens of other states, antislavery northernersShow MoreRelatedEssay on The Major Causes of the Civil War897 Words   |  4 Pagesthat the union was separating into the North and the South. The Constitution played a major role in the separation that was occurring. Through sectional favoritism of bits and pieces of the Constitution and through ideas that were left out of it, the Constitution led to sectional discord and nearly the failure of the union. A major issue that caused major sectional discord was the constitutionality of slavery. In the constitution there was no mention of slavery of fears that it would divide theRead MoreThe Compromise Of 1850, The Fugitive Slave Act, And The Dred Scott Case1423 Words   |  6 PagesThe Constitution was created in the 1700’s to unify a growing nation and to ensure the basic rights of all citizens. However, as time went on, it seemed as if the large ideas in which our nation had been based upon, began to diminish and after the Mexican-American War, the nation began to face a large split in opinions mainly when regarding slavery. By the 1850’s the largely different interpretation of the Constitution caused such tension between citizens (northerners vs. southerners; those who wereRead MoreThe United States1307 Words   |  6 Pagesstates, instead of revising the Articles wrote an entirely new document; the Constitution. Called â€Å"a bundle of compromises†it has gon e over many interpretations but it is essentially the same document that governs us today.And because so many different people and politicians have different opinions on it, it could be called â€Å"a living document†. The Constitution, however, was not signed without arguments and compromise. The first issue was between states with large populations and states with smallRead MoreEssay on American Slavery967 Words   |  4 Pages The Constitution of the United States was first created in 1787, to create a structure and establish the responsibilities of the American government. The goals of its drafters were to protect the inherent rights of citizens of the United States of America, establish a Government run by the people, and separate the government’s powers between three different branches (Executive, Legislative and Judicial). By accomplishing the goals of the Constitution, its drafters unified the people of the UnitedRead MoreHistorical Essay #1: Confederation and Constitution1160 Words   |  5 PagesHistorical Essay #1: Confederation and Constitution Anthony Snow DeVry University 08/01/2015 HISTORICAL ESSAY #1: CONFEDERATION AND CONSTITUTION As with anything in this world there are always strengths and weaknesses when people are comparing two different items, as no one item can be a perfect solution; there are always compromises. The same happens when we are comparing the Articles of Confederation and the New Constitution of 1787. Both of theses two solutions each have their own strengthsRead MoreBy the 1850s the Constitution became a source of sectional discord, ultimately contributing to the failure of the union. This tries to disprove this statement. *AP US DBQ from 19871477 Words   |  6 Pagessectional discord is the U.S. Constitution. 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The Three-Fifths Compromise stipulated that for purposes of legislative representation and taxesRead MoreHow Did The Constitution Cause Our Nation?1523 Words   |  7 PagesDuring the 1850’s, the Constitution was originally formed to help facilitate in making our nation unified. It had become a source of sectional tension between states and ultimately contributed to the failure of the Union it had created. This statement is mostly valid. The fact that it had become a source of sectional discord and tension is true. The part that I disagree with is that the Constitution â€Å"ultimately contributed to the failure of the Union is had created.† This is just not true becauseRead MoreThe Articles Of Confederation Needed930 Words   |  4 Pagesgreatly alter the Articles of Confederation. In February 1787, America finally persuaded the Continental Congress to convene at the Constitutional Convention in Philadelphia, Pennsylvania from May 15, 1776 to September 17, 1787, which would eventually lead to the various debates concerning the problems that faced the weak central government under the Articles of Confederation. During the events that occurred at the Constitutional Convention, various plans were introduced. These plans included James MadisonRead MoreThe Constitutional Convention of 1787 Essay817 Words   |  4 Pagesdebates, arguments and compromises between those who supported a strong central government an d those who favored more power for the states resulted in the creation of the United States Constitution which granted specific powers to the government and later, the Bill of Rights that protected the rights of the states and individuals. A battle between the Federalists and the Anti-federalists erupted over the establishment of a national bank. Since the recently adapted Constitution gave the government

Solution for Lack of Student Housing free essay sample

Over the last few years, Texas State University-San Marcos has seen a significant increase in the number students applying and being admitted to the university. According to Hendricks (2010), from the fall of 2009 to the fall of 2010, the campus saw a 5. 9% increase in the number of students attending the university. In the fall of 2010, the campus reached a new record enrollment of 32,586 students; Out of those, 3,930 were incoming freshman. A vast majority of freshmen and sophomores experience their first two years of college life spread out among the university grounds in dormitories or apartments.In order for many incoming students to attend, they must live on-campus unless they meet the requirements as stated by university policy. Although this seems like a small number of incoming students to provide housing to, many prospective students, especially freshmen, are now experiencing problems when applying for on-campus living. Texas State University Residence Life (n. d. ) policy on student housing requires that in order for a student to be eligible to live off-campus they must have obtained 30 credited hours or be over the age of 20. Although campus living is a first year college experience that many enjoy, currently sophomores, juniors, and even some seniors are allowed to live in these facilities even though they meet the requirements for off-campus living. This is raising questions among the students of Texas State University on the current policy and its negative effects. There are only enough dorms to house 5,745 students and that does not account for Residential Assistants, returning freshmen, and returning upper-classmen. (Texas State University Residence Life, n. . 2) This has generated a waiting list for the students who do not meet the requirements to live off-campus. In previous years, the university has lessened the requirements pertaining to on-campus living; however, there is still not enough housing to provide adequate accommodations for Texas State University Residence Life. With the capacity of students on a steady rise, housing is a critical issue that must be dealt with in an appropriate order to benefit the university as well as incoming freshman that need proper accommodations on-campus.Thus, we must reduce the amount of Texas State Student housing is overdrawn by 20 percent, while still maintaining the educational mission of Texas State University. This includes convenient and safe living for new students that allow for an increased chance of campus involvement and academic assistance. Certain necessary actions are needed in order to reduce or even eliminate the waiting list for incoming and returning freshmen. Problem Description and Analysis Ten years ago, Texas State University had on average 17,000 students.Today, however, there are over 30,000 students attending the university, according to Megan Dupree (personal communication, June 21, 2011), Assistant Director of Housing and Resident Life. Of the 30,000 students, 4,047 are freshmen students here at Texas State University. Policy requires these 4,000 plus freshmen to live on campus if they have less than 30 credit hours and if they are under 19 years of age. This policy is enforced at Texas State University to provide freshmen with a â€Å"safe, comfortable and convenient living environment, while offering opportunities for increased campus involvement, social interaction and academic assistance. (Texas State University Residence Life, n. d. ) However, the policy has not improved Texas State University’s housing situation in the past, as it should. PSU’s general education program and residence life program joined to form â€Å"first-year living-learning communities for freshmen. † Evidence showed in 2009, freshmen that lived on campus had a retention rate of 67 percent. Also in 2009, evidence showed that freshman that joined â€Å"living-learning communities† had a retention rate of 73 percent, raising the retention rate from an average 69 percent. If Texas State’s retention rate is lowered because of the current policy limiting the amount of students gaining the benefits from university programs like â€Å"living-learning communities†, it can affect the school’s budget.Texas State’s reputation will affect how alumni’s degrees are perceived by the work force, as well as lessen the number of graduates. The most destructive cause of the problem is specifically supply and demand. With available living space of campus for 5,604 students, you would assume Texas State has enough room to acquire everyone’s needs. However, 3,790 of those spaces are the only available spaces for freshman because the difference are apartments and upperclassmen â€Å"super suites†. Also, a large percentage of the 5,604 s paces are reserved to athletes of all kinds. The athletics department reserves a specific amount of spaces per year for their athletes to live on-campus because of being under contract. Effects of this amount of space is continuing to kick out upperclassmen that want and need the benefits of on-campus living such as learning communities, residential colleges, etc. Texas State is growing fast and now experiencing limited space and money to expand on-campus living in order to accommodate incoming and returning students and adhere its mission for education policy.The negative effects of this problem are that a percentage of freshmen, as well as a large percentage of upperclassmen, are now not receiving the opportunities that living on-campus provides because there is no structure off-campus. For instance, SLAC is not mandatory, and neither are tutors. By living in the dorms, or on-campus apartments and suites, students have services readily available to them like residential colleges and learning communities. Residential colleges are â€Å"living-learning communities† where students live and go to class with people in the same major. In each room are students who have the same schedules. In each residential college, tutors are available, as well as study groups, and seeing as everyone in that building are taking the same tests at the same time this provides a strong academic community. Learning communities are specifically for a certain dorm or apartment on-campus. For instance, Blanco Hall is a history learning community, where it is available to study and have tutors for history classes in that particular dormitory. Unfortunately, this problem is not one that presents itself immediately.Right now the problem can be ignored because it will be years before the effects on students will affect the university. However, ignoring the problem will only result in a larger problem for the university down the road. For instance, when PSU’s problem was ignored they gained the reputation for having a very low retention rate and had to find solutions to improve their situation quickly. Although there are methods to solve the housing problem, there are also limitations as to what can be done as a solution. No matter what, budget will always be a limitation.Time, space, implementation, staffing, and enforcement are also important things to think about when discussing the limitations on the university. Another important factor in limitation is the interest and needs of the involved students. One of the most important factors when it comes to identifying the problem is the research ability of the group. As a group, reading articles and finding statistics on the current and past housing policies is required. As well as being able to find information of the actual problem and what is currently being done to deal with that specific problem.A lot of what we need to have already available to us is not open for research. Most of our statistics have been calculated by hand to find what we need to prove the problem exists. Other limitations such as time available, location, lack of resources, concrete facts, and daily schedules within group members hinder the advancement of the group’s goal successfully. The outcome trying to be achieved is to create programs that will fill the void left by the ever-changing housing policy, and that will increase the current retention rate by an average of 3 percent without having to continue to limit the policy.Criteria for an Effective Solution The most important criteria for the situation is creating a program that will provide the student’s academic support and encourage relationship building, as wanted by the Mission for Education policy for Texas State University. It should be mandatory given few students will take advantage of a volunteer program, that it counteracts the effects of the overflow housing problem. The least important criterion is that of location, as long as students have the access to academically inclined programs off-campus that normally would be on-campus.Another less important criterion would be the student approval of the requirements for the program. They may dislike it at first, but it will build a fundamental foundation in their college experience. Solution In order to effectively solve the problem at hand, the most fitting solution would be that of University Purpose Networks. This solution is one that is now be implemented throughout universities around the world in order to improve the retention rate while still fulfilling the educational missions in place.There have been issues as to the difference between social networks and purpose networks. According to Troy, Jones, Lynch, and Tomassi (2009), a purpose network is different than a social network as in it helps create success through social and academic communities, which are key for success while attending a un iversity. Troy et al. defines a purpose network as â€Å"an online community intentionally designed to support critical student learning outcomes through peer-to-peer, peer-to-staff and staff-to-peer communication. (2009) To effectively implement this plan, there are guidelines that researchers have come up with in order to enhance the quality of a purpose network. First, the university should begin orientation earlier through a source of online communications so that students have an understanding of what’s going on before even coming to campus for initial orientation. Second, a university should initiate learning communities online that provide platforms for groups so that students known the common goals of academic organizations beforehand.Third, by creating online mentoring system, it will increase the student’s feeling of belongingness to the university. Finally, expand academic intrusive advising so that it requires students to meet with advisors and reach their educatio nal goals rather than falling behind. This new system is the most effective for Texas State University because it allows us to solve a problem without creating another and by overcoming the obstacles in order to find the best solution.Preliminary results from Education Dynamic throughout 20 schools showed that students that were involved in purpose networks showed a 9 percent increase in retention as where students who were not involved, the university showed a 13 percent increase in retention. (Troy et al. , 2009) Implementing the purpose network at Texas State University would solve the problem at hand. In order to put the plan into action, the first step would be to create the host website that the purpose network would run from as well as create the new policy for this program.This would require the university to gather resources such as web designers and administrators to set up the initial website and policy. Once the website is set up, it would then require the university to contact students to let them know of t he new procedure and requirement for purpose networking. This would allow students to become familiar with the system and allow them to give feedback on how it is affecting them. After students have access to the newly built website, it would just be a matter of keeping the site updated and making sure that students are meeting there new requirements.Future problem-solvers that encounter campus housing policy and university missions as a problem should focus on a purpose network to integrate with the campus to solve their problem. They have proven to be effective throughout universities around the world and if integrated into a university system it can promote the mission for education while essentially increasing the retention rate. One obstacle that might stand in the way of some universities is the access to the Internet. With Texas State University this was never an obstacle seeing as how there are plenty of places of for students on campus to access the Internet.

Research Method Advent of Technology

Question: Describe about the Research Method for Advent of Technology . Answer: Introduction: Background With the advent of technology, the Information and Communication Technology industry has started encompassing a wide area, offering its scope of application in the educational sector as well. The QLD group of private schools, has established itself as one of the most recognized organization in the educational sector of Australia (Fiedler 1967). However, since the year of 2010, the profit-earning capacity of the organization, has gone through a sharp decline, that in turn has raised the question on the effectiveness of the leadership style adopted by the school authority. Project Research Problem At present, it has been observed that the QLD group of schools has been suffering from problems, such as a low rate of consumer retention and low level of satisfaction, among the students, and their families. Consequently, the students are switching to other schools, which pose a serious threat to the long-term sustainability of the organization. It has been observed that the leadership style required for utilizing the ICT for marketing the service, and motivating the employees, is wanting in the organization. The management authority of the organization is unable to employ the effective use of CRM, ERP and Intranet, for marketing the educational service, as well as for motivating the employees. Besides, the use of internet for regular interpersonal communication among the employees of the organization helps in creating a positive and enriching workplace. Hence, the research intends to examine how can an effective leader utilize ICT for influencing the clients, as well as motivating the employees. Focus of the Study The purpose of the research is to analyze and evaluate the effectiveness of the communication strategies adopted by the managers of the organization, assuming leadership roles. The research intends to examine the extent to which the ICT is being utilized by the managers for communicating the strategies and organizational goals to the respective employees. Since, in case of the ICT, the workers do not communicate with each other in real presence, it is important to understand the challenges inherent in virtual mode of communication. Furthermore, although several organizations including the QLD group of schools make use of mobile marketing and internet marketing, the importance of eCRM, in evaluating the consumer rate of satisfaction, is often being dismissed by the leaders. Purpose of the Research The areas which the particular research intends to examine, includes the following: The communication tools are being used by the organization The most popular communication strategies employed by the QLD group of schools The ways to improve the communication strategies for promoting the service before the clients (Glynn et al.2010) Research Questions: The research questions that the research study intends to analyze are as follows: Why should the QLD group of schools try to improve its marketing communication strategy? What will be the probable benefits of the implementation of a new communication strategy? What is exactly the perspective of the consumers regarding the marketing communication strategy, so far adopted by the QLD group of schools? Significance of the Project: The QLD group of schools has always remained one of the most recognized organizations in Australia. However, in the recent few years, the organization has been unable to retain its position, owing to the stiff competition in the educational sector. Hence, it is highly important to understand the role communication technology can play, in regaining the position of the organization, helping it thrive in the competitive market. The research project is expected to enlighten on the effective use of ICT that can help the organization gain the trust of the consumers. It will also help to examine the extent to which QLD group of schools will be able to customize its service, communicate with the consumers, and respond to the needs of the consumers, with the help of the ICT (Graeff 1997). Furthermore, the research will also examine the effectiveness of the currently used relationship marketing strategy of the organization. Project Related Summary: As discussed above, the research intends to analyze and comprehend the effectiveness of the communication strategies that can be or rather should be adopted by the QLD group of schools, if it wants to accomplish long-term sustainability. The research aims to analyze the usage pattern of the internet, messages or social media, that determines the organizational success of any institution. The rapid exchange of information between the management authority and the consumers, can help in capturing the attention of the consumers while also anticipating the needs and expectations of the same (Hughes et al. 2015). Planned Research Methodology Single Case Study The following project will be based on a single case study that will be researched upon. The research will be primarily conducted, on the basis of the data collected with the help of the interview, that is being conducted with the chosen employees, working in the two chosen branches of the QLD group of schools. The employees, working in the managerial position, will be able to elucidate the communication strategies adopted by the organization, as part of the marketing and promotional strategy (Taylor et al. 2015). Next, a survey will be conducted on the consumers of the organization, asking them about the effectiveness and impact of the chosen strategies, and their perspectives regarding the strength and the weakness of the communication tools. Besides this, the research study to be conducted, will also be based on the secondary data, to be collected by reviewing the literary articles and the recently published journals, dealing with the use and effectiveness of the ICT tools in reta ining the consumers, and creating consumer goodwill. Primary Data The data that is being collected and observed with the help of first-hand experience is regarded as the primary data in any research method. The primary data is usually collected by organizing interviews and by conducting surveys, whereby the data is collected directly from the respondent. In case of the present research method, the primary data collection method has been selected, as it will help in collecting comprehensive data, that is case-study specific and highly relevant for undertaking this research. The primary data is being collected in two ways- first of all with the help of an interview and secondly with the help of a survey. The interview will be organized, for gaining an insight into the commonly used ICT tools, as employed by the managers of the organization. On the other hand, the effectiveness of these ICT tools, in satisfying the consumer needs will be assessed by conducting a survey on the consumers of the organization (Bryman 2015). For conducting the semi-structu red interview, the stratified sampling method is to be chosen, whereby the consumers satisfying two criteria will be considered for the interview. The two criteria are : He or she must belong to the management authority of the QLD group of Schools He or she must have been involved in the marketing activities of the organization, since the last 5 years. On the other hand, the survey will be conducted for recording the response of the consumers, in relation to the present ICT strategies implemented by the organization, A Random Sampling Method can be adopted for conducting the survey, whereby the guardians of the students, studying in the institution will be asked to respond to the online survey questions mailed to them. Secondary Data The secondary data will be collected by reviewing the latest articles and recently published journals that deal with the innovative ICT technologies, as employed by different organizations off the world, for generating maximum consumer satisfaction. These articles describe the process in which the ICT can be utilized for improving the consumer service, and fulfilling the consumer demand (Cohen et al. 2013). The consumer satisfaction can be easily measured in terms of the empathy and responsiveness of the consumers, with the help of the ICT, and the entire process can be comprehended by reviewing the literary articles and business reports of the most reputed organizations of Australia Ethical Consideration: A research should always be conducted in a highly ethical and responsible way. Hence, for conducting the following research, steps will be taken so that the research does not violate the ethical and legal norms it is required to comply with. Accordingly, the research will be conducted on the basis of the knowledge and independent research and findings, and will not be plagiarized in content. Further, the research will not disclose confidential information, and the surveys conducted, will be conducted solely after the consent of the respondents. The entire ethics checklist, that will be followed, is being cited below: 1. Will the human subjects be informed of the nature of their involvement in the collection of data and of features of the research that reasonably might be expected to influence willingness to participate? Yes 2. Will the human subjects be told that they can discontinue their participation at any time? Yes 3. Will the human subjects in your study be aware that they are the targets of research? Yes 4. If the subjects are underage, will their guardians be asked to sign the consent form? N/A 5. Is the confidentiality of the human subjects identity positively ensured? Yes 6. In cases where there is a possibility that the human subject's identity can be deduced by someone other than the researcher, is the subject's right to withdraw his/her data respected? Yes 7. Will the researcher fulfil all the promises made to the human subjects including providing the summary of the findings upon request? Yes 8. Will all necessary measures be taken to protect the physical safety of the human subjects from dangers such as faulty electrical equipment, poor grounding, lack of oxygen, falls, traffic industrial accidents, possibility of hearing or vision loss etc.? Yes 9. Will the human subject be debriefed (told the true nature of the study) after the data has been collected? Yes 10 In cases in which the human subject is dissatisfied or a complaint about the researcher or procedure, will the researcher explain to the human subject that he or she may express this complaint to the Subject Coordinator? Yes 11. Does the study involve concealment from and/or deception of the human subject? No 12. Will deception be used in order to obtain agreement to participate? No 13. Will the study involve human subjects who are legally or otherwise not in a position to give their valid consent to participate such as children, prison inmates, mental patients? No 14. Will information on your human subjects be obtained from third parties? No 15. Will any coercion be exerted upon subjects to participate? No 16. Will the study involve physical stress to the human subjects such as might result from heat, noise, electric shock, pain, sleep loss, deprivation of food and drink, drugs, alcohol? No 17. Will the study cause any mental discomfort to the human subjects such as fear, anxiety, loss of self-esteem, shame, guilt, embarrassment etc.? No 18. Could publication of the research results possibly interfere with strict confidentiality? No 19. Could publication of the research results possibly harm the human subject - either directly or through identification with his/her membership group? No 20. Are there other aspects of the study that may interfere with the protection of the well-being of the human subjects? No Schedule for Completion: For the purpose of conducting the research, the estimated time to be required is stated below: 0-2 3-6 7-8 9-10 14th Research Activities Weeks Weeks Weeks Weeks Week selection of Research topic Literature Review Data collection Data analysis Final business Research thesis Reference List: Bryman, A. 2015.Social research methods. Oxford university press. Cohen, L., Manion, L., Morrison, K. 2013.Research methods in education. Routledge. Fiedler, F., 1967. A Theory of Leadership Effectiveness. New York: McGraw-Hill Companies, Inc. Glynn, M. A., DeJordy, R., 2010. Leadership through an organizational behaviour lens: A look at the last half-century of research. Graeff, C. L. 1997. Evolution of situational leadership theory: A critical review. The Leadership Quarterly, 8(2), pp153-170 Hughes, R, Ginnett, R Curphy, G 2015, Leadership: Enhancing the Lessons of Experience, 8th edn, McGraw-Hill Irwin, New York, pp193 Imen Keskes, 2013 Relationship between leadership styles and dimensions of employee organizational commitment: A critical review and discussion of future directions, pp 27 Limsil, K., Ogunlana, S.O., 2007. Performance and leadership outcome correlates of leadership styles and subordinate commitment. Engineering, Construction and Architectural Management, 15(2): pp164-184 Taylor, S. J., Bogdan, R., DeVault, M. 2015 Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons.